Data Science can meet several marketing needs for companies of all sizes across all sectors. To begin with, you can easily identify which customers are more likely to convert in your next funding round or marketing.

Influencer marketing is the engine that powers brands small and medium. It builds on one of the core institutions of the marketing toolkit: social proof.

In most cases, no. A recent study reveals that 80% of online consultancy programs fail to meet the needs of small businesses and individuals.

If you’re a marketer, you would do well to be self-sufficient from a data analytics standpoint. Excel and other legacy tools are limiting, and the cheaper SaaS analytics options are limited in their scope. The ability to analyze data using R or Python is immediately empowering.

Search Engine Optimization (SEO) involves growing your website quantitatively and qualitatively by boosting it’s search engine visibility.

Build a strong core: read, read, and read throughout the early days of your journey. A little bit of marketing and finance knowledge alongside the fundamentals of small business strategy never hurt.

It’s a critical component of SEO, in which you find the keywords that people actively search for and then adapt your content accordingly.

It never hurts. But I have realized that it is vital that your mentor has the industry-specific experience and humbly respects context. Context is king: time, place and other variables ultimately decide your business success.

Medium. It’s a repository of knowledge for small businesses with articles by some of the smartest just-below-C-suite minds out there. In other words, the guys who know their stuff.

The most important thing is to keep moving. The ‘Do Something’ Principle is key to generating positive outcomes in your early days.